If are unfamiliar with what all web design is, you definitely are not alone in this thought. There are many people who either do not know what exactly web design entails or how important it is with promoting a business. Read this article to obtain a good background about the subject.

When doing web design, use the appropriate graphics. PNGs are currently the best standard for graphics online. Use PNGs for images over 256 colors for text buttons and the like or use GIF files for images smaller than 256 colors. When using photos, make them JPEGs.

Use JavaScript to include a custom font on your webpages. Libraries like Typekit and Google Web Fonts make it easy to include esoteric fonts on webpages, even if most visitors don’t have those fonts on their computers. It works by embedding the font itself into JavaScript so that it can be decoded by the client on the fly.

Avoid useless scripts. Scripts like counters and date/time scripts don’t really serve any purpose, and since they are all JavaScript, can add a few kilobytes to the page’s file size. Getting rid of these elements also frees up space on the homepage. Replace those useless scripts with useful content that keeps users coming back.

Functional websites work out for all visitors, regardless of their browser, so it’s essential that your website is tested across all the major platforms. The most popular browsers are Internet Explorer, Firfox, Safari and Google Chrome and what works with one might not work with the others. Before you website is launched, test the display of each page in all major browsers.

Don’t force users to install strange BHOs. Many tech-savvy users won’t do it. Common offenders include unusual video players, image viewers, and platforms for interactive games. For most standard use cases, there is a trusted plugin, such as Windows Media Player or even Flash) that will do what you want without driving away users.

Use a descriptive title. Many site owners forget to name their pages, or name them something generic, such as “Welcome Page.” Search engines do use title descriptions in their rankings, so make sure you are as descriptive as possible, without going overboard. Make sure it is usable for your viewers and the search engines.

Include a links page for your site and use it to provide a variety of resources related to the site’s purpose. You should also include a variety of links, including links to sites that are offering backlinks to your site. If related sites link back to your site, your site ranking will move up in the rankings on search results pages.

Make sure everything is easy to locate on your website. Spend some serious thought on how everything on your site will be laid out. When content is randomly thrown on your site with little thought to the layout, you are making things harder for the people whose use of your site ensures your online success – your site visitors.

To wrap it up, you were not sure of the important role that web design plays in a company’s success, but now you have quite a good feel for it. Ideally, this article will be more than enough to enable you to pass this information on and help other people with the same questions.